Regarding the XR virtual shooting related market, relevant data show that the global XR film and television shooting related market size in 2021 is 3.2 billion US dollars, and China is in the exploration period of the market.
Behind such a huge market, the main shooting method is traditional green screen, and the overflow problem of traditional green screen when shooting high-light reflected objects needs to be added in post-production reflection and color correction work, on the contrary, the use of XR studio can show the highlight and reflection brought by the scene in real time, perfectly simulating the real scene.
For LED displays, XR application scenarios are a new market to be tapped. The rise of XR has promoted the LED display to replace the traditional green screen as an intelligent shooting background.
The XR virtual studio is mainly composed of LED ceiling, LED wall screen and ground reality, plus camera tracking, media server, rendering software bonus, you can generate the final picture. Through the virtual studio, the virtual scene can be quickly switched, and the scene content can be modified and adjusted in real time, which greatly improves the efficiency of scene change and scene change, reduces the shooting cost and improves the shooting efficiency.
In recent years, Phoenix Group XGL has continued to make efforts in the field of virtual production. With many years of overseas film and television shooting technology precipitation, xR solutions and service capabilities have been recognized by well-known customers such as Hollywood and other well-known customers, and the products are deeply loved by overseas virtual film and television producers.

In XR production, high-quality LED screens simultaneously display 3D virtual environments pre-loaded by graphics engines, and these leds also form the background for film filming or live events. When a precise camera tracking system is added, the camera begins to move around the seamlessly connected real and virtual elements of the LED environment, creating the illusion of integration and immersion for the viewer through the camera perspective.